As any beer or crisps fan knows, a bit of comedy goes a long way when marketing food and drink.
And that’s the principle herbal tea company Dr Stuart’s was adhering to as they unveiled their “O’Harbal” tea today.
It was inspired by Wolves footballer Jamie O’Hara, who was caught moaning on Twitter about his hard life, despite earning an estimated £35,000 a WEEK!
Dr Stuart’s responded by designing a blend “designed to sooth and relax to leave footballers to concentrate on the important things in life – like whether to buy the Ferrari in black or red.”
It is being sold at £34,900 a pack so that people like O’Hara can transport themselves “back to a time when they were most happiest – earning £100-a-week”.
That’s good humour from Dr Stuart’s and good publicity by the brand – it amused us anyway 🙂